Some digital activities that have traditionally been outsourced—such as customer-data analysis and digital-content creation—have recently taken on increased strategic importance. Companies should therefore consider moving them back in-house, which can strengthen brand control and enable faster action and course correction. As part of its digital marketing and sales strategy, one luxury-goods company decided to integrate advanced digital technologies into the in-store experience—showing live feeds of the company's fashion shows on giant TV screens and allowing shoppers to interact with the store's digital content on their tablet devices, for example. To create this type of immersive digital experience for its in-store customers, the company needed complete control over its digital activities—which meant moving them in-house.
While contextual ad placement might appear difficult to execute, many advertisers already use it and we can expect the digital sector to move quickly to further support it. Leading weather forecasting firm AccuWeather , for example, makes expansive use of contextual advertising through various programs in partnership with internet platform companies among others. And though some internet companies currently lack contextual targeting options, many, like Quora , https://www.currencypips.com/parallel-profits-review/
already make such options available to advertisers. We can expect such programs and practices to expand and proliferate as GDPR comes into effect. Sophisticated ad exchanges and other intermediaries are adept at rapidly understanding novel regulatory environments and developing compliant ad market infrastructures. These markets and the underlying routing of digital advertisements will likely become increasingly quick, automated, and seamless.