How To Get People To Like Digital Profit. / 18-12-2018 14:31 Hi-Fi Аудио
Some digital activities that have traditionally been outsourced—such as customer-data analysis and digital-content creation—have recently taken on increased strategic importance. Companies should therefore consider moving them back in-house, which can strengthen brand control and enable faster action and course correction. As part of its digital marketing and sales strategy, one luxury-goods company decided to integrate advanced digital technologies into the in-store experience—showing live feeds of the company's fashion shows on giant TV screens and allowing shoppers to interact with the store's digital content on their tablet devices, for example. To create this type of immersive digital e...